Top 15 places to visit in Uttar Pradesh

 

The "Heartland of India," often known as Uttar Pradesh, has a thriving cultural history. The land provides a feast for curious minds that enjoy learning about history or nature. Along with being a natural wonder, it is also the location of some of the finest architectural wonders. To remember that the gorgeous rivers Ganges and Yamuna pass through this state, you don't need to be very knowledgeable about geography. The Taj Mahal and Fatehpur Sikri don't need to come to mind when Uttar Pradesh is mentioned, so don't try too hard to recall them.

 

1.     Agra

 

 

The Taj Mahal, a prominent landmark, is in Agra. The magnificent monuments in this historic city will leave you in awe of the sheer ingenuity that went into their design. Here are a some of the finest places to go in Agra:

 

·        Taj Mahal

·        Khas Mahal

·        Panch Mahal

·        Musamman Burj

·        Jama Masjid

·        Agra Fort

·        Itmad-Ud-Daula

·        Fatehpur Sikri

 

2.     Lucknow

 

Lucknow, the capital of Uttar Pradesh and infamously known as "The City of Nawabs," preserves its historic allure with such power that you will feel as though you are in an other country. It served as the Nawabs of Awadh's administrative centre. The city benefited from the Nawabs' generosity, which led to a flourishing in the arts—music, literature, crafts, etc. Some of the key Lucknow attractions are listed here:

·        Bara Imambara

·        British Residency

·        Chhota Imambara

·        Dr. Ambedkar Park

·        Hazratganj

·        Rumi Darwaza

 

3.     Varanasi

 

 

Varanasi, also known as the Religious Capital of India, is a popular destination for travellers. The area is popular with people of other religions as well since it is one of the seven sacred places for Hindus. Because of its location along the banks of the Ganges River, the area exudes charm. The top Varanasi tourism attractions are listed below:

 

·        River Ganges

·        Kashi Vishwanath Temple

·        Manikarnika Ghat

·        Ramnagar Fort

·        Chunar Fort

·        Banaras Ghats

 

4.     Prayagraj

 

 

Prayagraj is a significant pilgrimage site for individuals who practice Hinduism since it is said that Lord Brahma, who is the creator, arrived there. Three rivers, the Ganges, Yamuna, and Saraswathi, meet at the city's geographic centre. Once every twelve years, during the Kumbh Mela, this historic city, hosts one of the biggest religious gatherings. The best sights to see in Prayagraj are listed here:

 

·        Triveni Sangam

·        Khusro Bagh

·        Allahabad Fort

·        Patalpuri Temple And Akshaya Vat

·        Jawahar Planetarium

 

5.     Kanpur

 

 

The largest city in the state of Uttar Pradesh in terms of population is Kanpur, which is situated on the banks of the Ganges River. Previously, it was known as the Manchester of the nation. Kanpur is currently referred to be Uttar Pradesh's commercial capital due to its status as a significant industrial hub. In Kanpur, some of the top tourist attractions are:

 

·        Shri Radhakrishna Temple

·        Jain Glass Temple

·        Jajmau

·        Boodha Bargad

·        Kanpur Gardens

  

6.     Mathura

 

For Hindus, Mathura is one of the seven holiest towns since it is said to be where Lord Krishna was born. Temples from various eras may be seen throughout this historic town. Prior to Hinduism being more well-known, it was a Buddhist hub and had 20 monasteries. In Mathura, there are several tourist attractions, such as:

 

·        Govardhan Hill

·        Krishna Janma Bhoomi Mandir

·        Dwarkadhish Temple

·        Kusum Sarovar

·        Radha Kund

·        Kans Qila

  

7.     Fatehpur Sikri

 

 

The great Mughal emperor Akbar constructed the 16th-century city of Fatehpur Sikri. Due to water shortages, the city's heyday lasted just a brief time, yet it will always be remembered for its stunning architecture. The palaces located here are examples of the golden age of architecture. Here are a few must-see locations on your trip to Fatehpur Sikri:

 

·        Panch Mahal

·        Diwan-i-Khas

·        Buland Darwaza

·        Johbhai Palace

·        Lotus Throne

·        Khwabgah

 

8.     Ayodhya

 

Hindus consider the ancient city of Ayodhya to be one of their holiest places since it is said that Lord Rama was born there. In addition, it has religious importance for Muslims as it was once home to the Babri Masjid, a building from the 16th century. Some of the significant Ayodhya attractions are listed here:

·        Treta Ke Thakur

·        Mausoleum of Bahu Begum

·        Gulab Bari

·        Moti Mahal

·        Kanak Bhawan

·        Hanuman Garhi

 

9.     Vrindavan

 

 

Hindu pilgrims often travel to Vrindavan because of its significance in relation to Lord Krishna. Most of the temples in this area are old. These two towns, which are close to Mathura, are regarded as twin sacred cities. Some of the most popular tourist attractions in Vrindavan are listed here:

·        Bankey Bihari Temple

·        Shahji Temple

·        Yamuna River

·        Govind Dev Temple

·        Iskcon Temple

10.Jhansi

 

 

You would not be shocked to learn that Jhansi has the same characteristic of the land with other well-known and lesser-known towns in Uttar Pradesh because all of these cities have a unique combination of religion, history, scenic beauty, and architectural brilliance. The banks of the Pahujor Pushpavati River are home to this mediaeval city. Listed below are a some of Jhansi's tourism attractions:

 

·        Jhansi Fort

·        Rani Maha

·        Maharaja Gangadhar Rao Ki Chatri

·        Parichha

 

11.   Sarnath

 

 

A glittering pearl of Uttar Pradesh tourism, Sarnath is a significant Buddhist shrine in India. Sarnath, a nearby city to Varanasi, is said to be the site of the Buddha's first sermon. This city gained popularity among Buddhist devotees after Ashoka later enhanced it via the construction of stupas and monasteries. The site is said to have totally vanished in the 12th century until being found in the 19th century by British archaeologists. One of the most significant Buddhist sites in India today is Sarnath. Below are the top tourist attractions in Sarnath:

 

·        Chaukhandi Stupa

·        Dharmarajika Stupa

·        Bodhivriksha

·        Thai temple

 

12.Bareilly

 

 

Jhumka Gira Re Bareli Bazar Mein, a Bollywood song, helped make this city well-known throughout the country. Evidently, the Surma of Bareilly ought to have achieved the same prominence. Bareilly is a hub to produce furniture and the trading of cotton, grain, and sugar. According to reports, the city, which is located halfway between Delhi and Lucknow, has the potential to quickly develop into a major metropolitan area. You must go to Bareilly for an incredible tour of the Uttar Pradesh. Some attractions of Bareilly are:

 

·        Jagannath Temple

·        Trivati Nath Temple

·        Alakhnath Temple

·        Dargah Ala Hazrat

 

 

13. Sonbhadra

 

 

Sonbhadra is the only district that has boundaries with the states of Bihar, Jharkhand, Chhattisgarh, and MP. This area is blessed with the lovely Son River's untamed flow from East to West. Beautiful forts and monuments of significant cultural significance may be seen here. Additionally, this location is well known for its more than 4,000-year-old cave drawings. Various beautiful temples offer divine tranquilly that will overwhelm your senses. Top attractions of Sonbhadra are:

 

·        Rajdari Devdari waterfalls

·        Naugarh Fort

·        Rihand Dam

·        Mukha Falls

 

14.Aligarh

Aligarh, one of the most popular tourist locations in the state of Uttar Pradesh, is well known for being a significant educational hub. The city is the core of the lock manufacturing sector and a well-known commercial hub .The French and British engaged in the Battle of Ally Ghur, which is another notable event related to it. Other local specialties include "Aligarh Pajamas" and brass items. Top attractions are:

·        Aligarh Fort

·        Jama Masjid

·        Aligarh Muslim University

 

15.Khushinagar

 

 

In Uttar Pradesh, Kushinagar is a significant Buddhist Circuit and a great place to go for religious travel. It is well known as the spot where Lord Buddha passed away. As a result, this location is widely respected by Buddhist followers. There are several temples where one may stay, converse with monks, or just sit and think about life. Some places to visit are:

·        Kushinagar Museum

·        Ramabhar Stupa

·        Sun Temple

 

 

 

 

Top 5-Star Hotels in Uttar Pradesh

 

Best Luxury Hotels in Uttar Pradesh

Uttar Pradesh is one of the leading states in the country for tourism and hospitality sector. The state has reported 58000 hotels according to the Ministry of Tourism. The state is a hot spot for luxury vacations and there are a lot of exotic 5-star hotels present in the state.

The top 20 5-Star Hotels in Uttar Pradesh are:

1.     The Oberoi Amarvilas, Agra: The Oberoi Amarvilas, one of the top resorts on earth, provides the greatest view of Agra's Taj Mahal. It is constructed in a Mughal and Moorish architectural style.

The Oberoi Amarvilas Agra offers opulent 5-star accommodations with a flat-screen TV and is only 600 metres from the Taj Mahal. There are 4 restaurants on site, and parking is free. In-room WiFi is offered for free at the establishment. Large windows and elegant modern décor are features of beautiful spaces.

A sofa, a personal safe, and a private bathroom are included in each of the tastefully decorated accommodations. Swim, work out in the gym, or get a body massage at the Oberoi Spa. The tour desk offers ticketing and car rental services.

While Esphahan offers traditional Indian specialties, Bellevue restaurant serves cosmopolitan cuisine as well as regional favourites. The bar, which has a view of the Taj Mahal, serves premium wines and cigars.

The City Center and Agra Cantonment Station are both 15 and 20 minutes' drive from Amarvilas Oberoi Agra, respectively. 13 kilometres away lies the Kheria Airport.

 

2.     Taj Nadesar Palace: This ancient mansion is located 6 kilometres from the picturesque River Ganges, between fields of jasmine and mangoes. This architectural marvel is only 20 minutes' drive from Varanasi City and features an outdoor pool, a relaxing spa, and vintage artwork.

The Taj Nadesar Palace's opulent and large suites have hosted royalty and famous people over the years. All have four-poster mattresses and classic decor, as well as a flat-screen TV, DVD player, and minibar. There is a bathtub in large marble bathrooms.

The Taj Nadesar Palace is located 1.5 km from the neighbourhood commercial centres and 1 km from Varanasi Junction Railway Station. The distance to Babatpur Airport is 21 kilometres. There is free parking available.

Jiva Spa offers aromatherapy massage, body cleanses, and other beauty treatments using traditional Indian techniques.

 

3.     Brijrama Palace, Varanasi - Heritage boutique hotel by the Ganges: It is a 218-year-old palace that was constructed under Maratha influence in the 18th century by the Royal House of Nagpur, making it one of Varanasi's oldest buildings. The Maharaja of Darbhanga purchased this palace in the beginning of the 20th century, and it became known as the "Darbhanga Mahal." It was given the name "BrijRama Palace" in honour of the legendary figures, the late Shri Brij Pal Das ji (who was also once the mayor of Varanasi), and his wife, the late Shrimati Rama Devi, a few decades ago when it was acquired by one of the oldest and most powerful families in Varanasi.

 

4.     Tree of Life Resort & Spa, Varanasi: The Tree of Life Resort & Spa, Varanasi is located 14 kilometres from Godowlia in Varanasi, Uttar Pradesh. The resort has a restaurant where guests can eat as well as a sun deck and treatment centre. We provide you with one of our junior suites, each of which has a 650 square foot private area. Each Junior Suite offers you the luxury of space and seclusion and is built in a regional style. A separate living area with a sofa and a large flat-screen television; a room with a high ceiling; teak wood carved furniture; and a bathroom with a style so distinctive you would not have seen it anywhere else.

 

5.     Jaypee Greens Golf and Spa Resort: Greg Norman created the 18-hole Greater Noida Golf Course, which is located at Jaypee Resort. It features a large spa and an outdoor pool. There is free WiFi.

A large flat-screen TV with cable channels is supplied in each of the rooms. There are facilities for preparing tea and coffee.

Kids can have fun at the kids' club and playground. The hotel features a tour desk and business centre.

 

6.     Aahana The Corbett Wilderness: The eco-friendly resort Aahana has wildlife and beautifully landscaped forests. In addition to the rare wild boar, a café and outdoor pool give views of wild elephants, jackals, and deer.

Aahana Resort, which spans 11 acres, is situated next to Corbett Park. The resort is 90 km from Pantnagar Airport and 15 km from Ramnagar Railway Station.

The furniture in each air-conditioned room are made of wood. The amenities include a minibar, a safe, a satellite TV, and tea and coffee making equipment. There is a toilet and a shower in the private bathroom.

Visitors can play billiards or badminton. Additionally, Aahana Resort plans jungle safari excursions. There is a fee for the shuttle service.

The resort's restaurant offers dishes from the Middle East, Asia, and India.

 

7.     The Orchard at Peora Estates: The Orchard at Peora Estates is located in Peora, 55 kilometres from Nainital, and offers free WiFi access throughout the building. On-site private parking is cost-free.

While some accommodations provide private bathrooms with spa tubs, others feature bathrobes and complimentary toiletries. There may be a seating area in certain units where you can unwind. Sip tea while sitting on your balcony or terrace.

The facility offers a concierge service. This motel offers car rentals, and hiking is popular nearby.

 

 

 

 

 

Neuromarketing: Beginners guide to understanding impulse

In the current era where every company whether it be a big FMCG giant like Hindustan Unilever Pvt. Ltd. or a small start-up, the marketing efforts has been completely consumer centric. The consumer is a very efficient buyer and is observing things happening around him.

It has become very important that the consumer’s needs are analysed decision should be made for providing a solution to an existing or an unrecognised need. Only 5% of our brain activity is actually conscious brain activity, the other 95% comprises of the subconscious or the unconscious brain activity.

Neuromarketing helps marketers to analyse all the three levels of mind. Studying our reactions to marketing encounters and triggers is known as neuromarketing. There are 3 parts of Neuro-Marketing:

1.      Stimuli (Trigger)

2.      Experience

3.      Response (Whether the consumer buys the product or doesn’t buy the product)

All Marketing Is Neuromarketing as long as it involves the stimulation of feelings and the 3 parts of Neuromarketing (Stimuli, experience, response).

Have you ever vowed to eat healthier this year in order to attain a better physique, only to find that your cravings for junk food were so intense that you overate, abandoned your intentions for a better body, and ended up gaining weight instead?

Have you ever promised yourself you wouldn't go over your spending limit but then found yourself going over after seeing things that were just too good to pass up?

These are a result of Impulse. Let’s take an example of impulse, when one smokes a cigarette, he/she does it even if the society tells it is not good for you, your parents tell it is not good for you, your partners say it is not good for you; this is because of impulse.

Simply said, an impulse is a strong want that produces a change in reaction to a trigger. The trigger might be internal, like a thought, or external, like an image. We could also say that an impulse is a strong urge that prompts us to act in ways that we would later regret. There is a direct relation between impulse and neuromarketing as both contains a stimuli (trigger), an experience (excitement) and response. With an awareness of impulses, you can make your marketing efforts attractive, which will encourage more people to make purchases from you.

So, is impulse bad? The answer is no. But aside from the possibility of impulse disorders like addictive behaviour, impulses are simply and entirely normal.

It is challenging to truly describe impulses because there are so many different kinds of them since an impulse is any unthinking act that includes a trigger, excitement, and a response.

Maslow's hierarchy of needs which is a widely used theory in understanding human needs suggests there are 5 main human needs which are:

·         Self-actualization

·         Esteem

·         Love and belonging

·         Safety Needs

·         Physiological needs

A few impulses that fit into these categories include:

·         The overeating impulse (food is a physiological need)

·         The sexual impulse (sex is a physiological & safety need)

·         The financial impulse (more money increases esteem and self-actualization, and safety)

·         The imitation impulse (Being like others makes you feel loved and part of something)

·         The Buying Impulse (Self-actualization, esteem, and belonging)

These impulses have a huge effect on marketing and these impulses can be categorised into the following in the marketing context:

·         The sex impulse (sex sells and this "blind" impulse is lining the pockets of pharmaceutical companies, clothing brands, and pornography websites)

·         The overeating impulse (rise of fast, tasty, high cholesterol, and sugary food companies, these things sell because overeating is an impulse, and their goal is to keep you eating)

·         The financial impulse (everyone wants more money, and these businesses won't be big without impulsivity, from gambling to get rich quick scams, real estate, bitcoin, and stocks)

·         The imitation impulse (The Billion Dollar beauty industry, everything from makeup to cosmetic clinics, Botox, fillers, quick weight loss and plastic surgeries, these won't sell if we didn't have the impulse to be like others or modify ourselves to fit the “standard”)

·         The buying impulse (“this will show them I have good taste”, retail stores use this to keep us buying)

Consumers don’t buy the product; they buy the messages. Customers buy messages, not products, therefore when constructing your message, begin with the "why" rather than the "what" or "how. “Martin Luther King's famous "I have a dream" speech is a superb example of an effective message framing; you can see that he began with the "why."

Remember to start with the "why" when selling your items, which is essentially how your product or service will affect their life. Your products are what, how they work is the "how," so remember to start with the "what."

Many consumers dislike advertisements, yet consumer spending on goods keeps rising. despite the fact that advertisements are interruptions, consumers nevertheless want to buy everything, including messages.

Types of Impulse Purchases:

There are four basic categories of impulsive purchases, according to the renowned industrial economist Hawkins Stern:

·         Pure impulse buying (that one item you haven't thought about but wind up spending a stupid amount on just because your brain says, "we must have it," mainly novelty things) -without a need

·         Suggestion Impulse Buying (When you see a product and decide you'll need it sometime, even if not now, you convince yourself that you have a need for it). - perceived need

·         Reminder Impulse Buying (when you are suddenly reminded that you need something because you saw an advertisement for it) verified desire or necessity

·         Validated want or need Reminder Impulse Buying (When you're immediately reminded you want to try this new thing because you saw an ad or because you remember you need it)

·         Planned Impulse Buying, which occurs when there is a terrific offer you simply must take advantage of because you see an opportunity rather than a genuine need.

Can we create an impulse? Before that let’s understand why we need to create an impulse. You may influence how your audience responds to your marketing messaging by creating impulses. You can use impulses to persuade people to buy from you rather than try to "sell" them something.

Let’s understand how impulses are created. Imagine a soft, warm doughnut… Do you feel like eating it? Now imagine a Celery, what would you prefer? Doughnut, right? Doughnuts taste nice and you've connected the taste, smell, and appearance of doughnuts with "tasty," but who eats just a celery and who becomes hungry when they see just a celery? When you picture a doughnut, your brain releases chemicals that make you want to eat. No one! why? because it doesn't look, smell, or taste as delicious as it should.

Now take note that while the celery doesn't increase hunger, the doughnut does because it makes you want to eat.

What's your response right now? acquire the doughnut Upon doing so, you will have been stimulated to act; stimulation is what it is.

 

How To Create Impulses – Get Them to Buy Your Stuff

 

There are several techniques to encourage consumers to buy your item even though they have no need of it.

·         They envision a need for your offering.

·         They buy stuff because doing so is hip.

This process of creating impulses is known as activating the zombie brain's propensity for product consumption.

The Top 6 Marketing Tricks to Stimulate Impulse

·         Evoke Feelings They Are Familiar With

·         Sensory Branding – Please their senses

·         Validation (Crowd Mentality)

·         Less Choice Fatigue (Serve it while it's hot)

·         Personalization & Sampling

In the three key stages of the customer journey, you want to arouse familiar feelings.

·         Prior to purchase

·         When they purchase

·         After the purchase

After the sale, don't ignore them; doing so will just lead to regret on the part of the consumer, and you won't be able to retain them.

With your branding, your product's design, your logo, and your packaging, you should try to engage as many senses as possible. By using sensory branding, you may establish a connection between your brand and the consumers who view and purchase your products.

Recall how the desire to imitate others is fuelled by the imitation impulse? One approach to rapidly increase the appeal of your product is to cause this impulse. Many people seek the approval of others because it boosts their sense of self. Because of the way compliments operate, consumers purchase popular goods and participate in social activities. Therefore, others will be more willing to purchase your goods if many consumers are doing so.

The purchase impulse should be a mindless activity; if you start forcing your audience to overthink by offering a wide variety of products, this leads to choose fatigue.

They won't buy as a result! So, what can be done to prevent decision fatigue?

OPTION: Sell in bundles

I would rather purchase a set of Wall art than each piece separately because you can simply bundle them and give each bundle a unique "set" name.

Personalization & Sampling:

Personalization and Sampling can result in the following things:

·         Prospect identifies the product

·         Help in creating of need (suggestive impulse buying)

Sensation Transference:

Sensation transference is a term that was coined by legendary psychologist and marketer Louis Cheskin.

Three main parts of this concept are:

1.      Engaging the senses- Engaging the 5 senses which include touch, sight, smell, taste, and sound can do two things:

·         Set the experience (mood affects impulsivity)

·         Stimulate an impulsive response

2.      Sensation is transferable-

3.      People buy what they are familiar with

Sensation transference is why ham sold in packaging is pink, it is also why drink adverts show ice melting off the cans, they're trying to transfer the sensation from the message.